Cookie & Tracking Technologies Notice
1 Overview
This Cookie & Tracking Technologies Notice explains how cookies and similar technologies are used on websites operating under the LEGO® Discovery Centre and LEGOLAND® Discovery Centre brand, including the website you are currently visiting.
Cookies and similar technologies may store or access information on your device and, in some cases, involve the processing of information that may relate to you or your device. This notice is intended to provide transparency about the use of these technologies and how they may affect your privacy.
This notice applies globally, including to users in the European Union (EU), United Kingdom (UK), United States (including California, Texas, and New Jersey), Canada, Japan, Hong Kong, and Australia. The cookies and similar technologies used, and the rights and choices available to users, depend on the specific website, the user’s location, and applicable law.
This notice should be read together with the applicable Privacy Notice for the website you are visiting.
2 Data controller
For the purposes of applicable data protection laws, including the EU General Data Protection Regulation (EU GDPR) and the UK General Data Protection Regulation (UK GDPR), the data controller for the processing of personal data through cookies and similar technologies on this website is the legal entity operating the website, as identified in the applicable Privacy Notice.
The data controller’s contact information, and where applicable, details of the data protection officer or contact point for data protection matters are also provided in the Privacy Notice.
3 What are cookies and similar technologies?
Cookies are small text files placed on your device when you visit a website. Similar technologies include pixels, SDKs, local storage, and tools that analyse how users interact with a website.
Cookies and similar technologies can usually be viewed, managed, or deleted through browser and/or device settings. The way cookies and similar technologies are used, and the choices available to users, depend on the website and applicable law.
These technologies may be used to:
· Enable website functionality
· Maintain security and prevent fraud
· Analyse how the website is used
· Improve website performance and reliability
· Measure advertising effectiveness
For simplicity, all such technologies are referred to as “cookies” in this notice.
4 Purposes for which cookies may be used
Depending on the website and applicable law, cookies and similar technologies may be used for the following purposes:
· Strictly necessary / essential: Required to operate the website, enable core functionality, and maintain security.
· Preferences and functionality: Used to remember user choices and enable enhanced website features.
· Analytics and performance: Used to understand how the website is used, identify technical issues, and improve performance.
· Interaction monitoring and session analysis: Used to analyse interactions on the website, such as page views, navigation paths, clicks, scrolling, and form interactions, for troubleshooting, security, and website improvement.
· Advertising and marketing: Used to measure advertising effectiveness and, where permitted by law, deliver interest-based or targeted advertising.
· Social media and third-party features: Used to enable content sharing, embedded content, or other website features that rely on third-party platforms.
5 Cookie Duration
Cookies may be stored for different periods of time.
Session cookies are temporary and are deleted when the browser is closed.
Persistent cookies remain on the device until they expire or are deleted by the user.
6 Third-party cookies
When you visit this website, cookies may be set either by the company operating the website (first-party cookies) or by third parties whose tools, content, or features are used on the website (third-party cookies).
Where third-party cookies are used, those third parties (such as analytics providers, advertising partners, session-analysis vendors, or social media platforms) may receive or collect information from your device or browser in connection with the operation of their tools, in accordance with their own privacy notices.
7 Cookie details for this website
Where required by applicable law, a detailed list of cookies and similar technologies used on this website — including their purpose, provider, category, and retention period — is made available below.
On websites where such a list is not required by law, this notice provides a high-level description of the types of cookies and tracking technologies that may be used.
8 Rights and choices by jurisdiction
Your rights and the controls available to you depend on your location and applicable law.
8.1 European Union and United Kingdom
Under EU and UK law, non-essential cookies are used only where the user has provided consent. Where required, consent can be withdrawn or changed using the mechanisms made available on the website and explained in this notice.
For users in the European Union and United Kingdom:
· Strictly necessary cookies are used on the basis that they are required to provide the website and its core functions.
· All other cookies are used only where the user has provided consent, in accordance with applicable law.
For more information about how personal data is processed, including your data protection rights and how to exercise them, please refer to the applicable Privacy Notice for this website.”
8.2 United States (including California, Texas, and New Jersey)
Depending on your state of residence, you may have the right to:
· Opt-out of the sale of personal information
· Opt-out of the sharing of personal information for cross-context behavioural advertising
· Opt-out of certain forms of targeted advertising
Where required by applicable US state law, mechanisms are made available on the website to exercise these rights and explained in this notice, including a “Do Not Sell or Share My Personal Information” link.
Where required by law, recognised browser-based Global Privacy Control (GPC) signals are treated as a request to opt out of applicable sale, sharing, or targeted advertising activities.
8.3 Canada (including Québec)
Under Canadian privacy laws, consent may be required for the use of non-essential cookies, depending on the nature of the data and the purpose. Where required by law, consent mechanisms are made available on the website.
8.4 Japan, Hong Kong, and Australia
In Japan, Hong Kong, and Australia, websites are required to provide transparency about the use of cookies and similar technologies and to offer reasonable means for users to manage or limit their use, such as through browser or device settings, where required by law.
9 Managing cookies
Where available under applicable law, you can manage your cookie preferences using the cookie preference centre provided on this website. Access to the cookie preference centre is made available via the cookie banner (where displayed) and via a link in the footer of every page of the website.
Depending on your location and applicable law, the cookie preference centre allows you to consent to, refuse, or opt out of certain cookies, and to change your choices at any time. Strictly necessary cookies are always enabled, as they are required for the website to function and cannot be disabled.
In addition, most browsers and devices allow you to control cookies through their settings, including the ability to block or delete cookies or to restrict the use of certain technologies.
Please note that while strictly necessary cookies are always enabled, disabling or restricting other categories of cookies may affect certain features of the website. For example:
· Preference or functionality cookies may affect saved settings such as language or display preferences.
· Analytics or performance cookies may limit our ability to understand and improve how the website performs.
· Advertising or marketing cookies may affect the relevance of advertising or content shown to you.
10 International data transfers
Information collected through cookies may be processed in countries other than where you are located. Where required, appropriate safeguards are applied in accordance with applicable data protection laws.
Further information about international data transfers and applicable safeguards is provided in the Privacy Notice.
11 Updates to this notice
This notice may be updated from time to time to reflect changes in law, technology, or group practices. The “last updated” date indicates when changes were made.
12 Further information
For more information about how personal data is processed and about your rights, please refer to the applicable Privacy Notice for this website.
